ABOUT RIO LATINO

Group of four women standing by a fountain in an outdoor urban park, smiling and holding drinks with water balloons, during sunset.

RIO Latino was created to celebrate the richness, energy, and diversity of Latin culture while bringing people together through unforgettable experiences.

What began with a vision to create meaningful cultural experiences in Jacksonville has grown into a platform for festivals, parties, live entertainment, food, music, and community.

RIO Latino is about creating spaces where people can come together, discover something new, celebrate where they come from, and simply enjoy being together.

CULTURE. MUSIC. COMMUNITY. EXPERIENCE.

An outdoor scene with a stage set up under a large tree, decorated with small flags, and a DJ or performer standing behind a white booth with a monitor showing a dance scene. There are musical instruments, speakers, and various decorative items around the stage, with a waterway and bridge in the background.

ROOTED IN CULTURE.

INSPIRED BY LATIN AMERICA.

CREATED FOR EVERYONE.

Latin culture is incredibly diverse — shaped by different countries, traditions, languages, music, food, and stories.

RIO Latino celebrates that diversity.

We create experiences that highlight the many cultures that make up the Latin community while creating an environment where everyone is welcome to experience, enjoy, and celebrate with us.

People gathered around a large blue fountain in a park with the Jacksonville skyline in the background at sunset.

FESTIVALS

Large-scale celebrations bringing together music, culture, food, entertainment, and community.

DAY PARTIES

Unique social experiences built around music, dancing, atmosphere, and good energy.

CULTURAL EXPERIENCES

Events that celebrate Latin traditions, heritage, creativity, and the diversity of our community.

SPECIAL EXPERIENCES

Collaborations, pop-ups, performances, and unexpected experiences designed to bring people together.

WHAT WE CREATE

A musician playing a guitar at an outdoor event, dressed in traditional Mexican attire with a mariachi-style jacket and red bow tie, standing next to a decorative wall with mosaic tiles, with other people in the background.

WE'RE JUST GETTING STARTED.

Our vision is to build RIO Latino into a lasting platform for Latin culture, entertainment, and community in Jacksonville and beyond.

More events.
More experiences.
More artists.
More collaborations.
More reasons to come together.

This is more than one event.

This is RIO Latino.

THE VISION

Two people are having a conversation outdoors, with a woman smiling and wearing a black and white patterned top and sunglasses on her head, and a man with tattoos on his arm and a beige cap. There is a carnival or amusement park in the background.

MORE THAN AN EVENT.

WE'RE BUILDING AN EXPERIENCE.

RIO Latino creates experiences that go beyond the event itself.

From the music and performers to the food, entertainment, atmosphere, and people, every detail is designed to create moments worth remembering.

Whether it's a large-scale festival along the river, a vibrant day party, or a unique cultural experience, our goal remains the same:

Bring people together. Celebrate culture. Create unforgettable moments.

City skyline with tall buildings, a large fountain, and a park with people sitting and walking at sunset.

WHY JACKSONVILLE?

THIS IS OUR CITY.

Jacksonville is home to a growing and incredibly diverse community, and we believe there's an opportunity to bring more Latin culture, entertainment, and experiences into the heart of our city.

RIO Latino was created here, for Jacksonville, with the goal of building something that continues to grow alongside the community.

Our city is the backdrop.
Our community is the heart.
The experience is RIO Latino.

A woman wearing a white dress is on a swing hanging from a metal frame, with a city skyline and a sunset sky in the background. Several people are standing and sitting nearby, with a bridge and water visible in the distance, along with equipment and a tent.

OUR COMMUNITY

BUILT WITH PEOPLE. NOT JUST FOR PEOPLE.

RIO Latino works with artists, DJs, dancers, performers, restaurants, food vendors, creatives, businesses, sponsors, and community organizations to create experiences that benefit everyone involved.

We believe the strongest events happen when the community helps shape them.

Every artist has a story.
Every vendor has something to share.
Every partner brings something different.
And every guest becomes part of the experience.